Consumer Health in Cameroon

October 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Cameroon?
  • Which are the leading brands in Consumer Health in Cameroon?
  • How are products distributed in Consumer Health in Cameroon?
  • How has the regulatory and operating environment for Consumer Health changed in Cameroon?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Cameroon

Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Cameroon

KEY DATA FINDINGS

Analgesics remains a significant category in Cameroon
Roadside vendors steal trade from pharmacists due to offering lower prices
Self-medication remains popular due to low availability of health care
Acetaminophen (paracetamol) to remain the most popular, while other analgesics still need to develop
Exploring natural herbal remedies – a potential breakthrough in analgesics
Addressing roadside and illicit sales of pain medications
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

KEY DATA FINDINGS

Rise in air pollution and changes to seasonal weather drive demand
Antitussives and oral decongestants remain popular, with some products emulating natural remedies
Natural remedies popular for cough and cold relief, with ginger, lemon, and honey leading the way
Seasonal ailments will continue to rise, driven by pollution and climate change
International brands set to remain popular due to stronger image of trust
Natural remedies will remain as significant competition
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

Dermatologicals in Cameroon

KEY DATA FINDINGS

Trends in dermatologicals driven by WASH issues and unrealistic beauty standards leading to skin problems
Growing demand for hair loss treatment seen amongst Cameroonian youth
Hydrocortisones and miconazole are go-to solutions eczema, rashes, and ringworm prevalent in adolescents.
Fungal infections and eczema will continue to support demand
Developments related to skin colour will continue to play a key part
Affordability of OTC dermatologicals remains a major concern
Table 24 Sales of Dermatologicals by Category: Value 2019-2024
Table 25 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 27 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 28 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

Digestive Remedies in Cameroon

KEY DATA FINDINGS

Digestive issues often treated with natural remedies in Cameroon
Laxatives in demand for constipation, PPIs and antacids for gastritis, and supply challenges for gastrointestinal remedies
Cholera outbreaks in Cameroon drive demand for OTC diarrheal remedies
Different opportunities seen for different subcategories
Well-known international brands expected to remain the most popular
Table 30 Sales of Digestive Remedies by Category: Value 2019-2024
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

Wound Care in Cameroon

KEY DATA FINDINGS

Wound care faces a number of challenges in Cameroon.
Sales of first aid kits may be boosted by traffic inspection mandates
Betadine cited as the leading antiseptic solution in Cameroon
Gauze appeals to consumers who believe uncovered (or semi-uncovered) wounds heal faster
Opportunities to launch complementary products to home-care trends
Home-based treatments and illicit sales remain key challenges to overcome
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

Dietary Supplements in Cameroon

KEY DATA FINDINGS

Elevated price increases of dietary supplements push consumers towards roadside vendors
Mineral and herbal supplements shape health trends
Holistic wellness set to boost natural products
Addressing food insecurity and nutritional deficiencies in Cameroon
Uncertainties around regulations and direct competition from functional food and drink will continue to pose challenges
Table 42 Sales of Dietary Supplements by Category: Value 2019-2024
Table 43 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 44 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 46 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 47 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 48 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

Vitamins in Cameroon

KEY DATA FINDINGS

Post-pandemic health trends help to support vitamins
Abundant sunshine in Cameroon limits the demand for vitamin D
Vitamin C and multivitamins reign supreme, spurred by pandemic-induced growth
Multivitamins expected to remain popular
Quenching Cameroon's thirst for wellness – introducing hydration vitamin drinks for the tropical climate
Competition from natural resources remains, thanks to the country’s rich fruit harvests
Table 49 Sales of Vitamins by Category: Value 2019-2024
Table 50 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 51 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Vitamins: % Value 2020-2024
Table 53 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 54 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

Weight Management and Wellbeing in Cameroon

KEY DATA FINDINGS

Rise of obesity in Cameroon supports sales of weight management products
Influencer marketing and celebrity endorsements promote weight loss supplements
Rise of natural and herbal weight management solutions, such as slimming teas
Slimming teas set to remain popular, while questions remain around OTC obesity medications
Strategic opportunities remain for weight management and wellbeing products
Strategies for success include overcoming regulatory barriers and consumer scepticism
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

Herbal/Traditional Products in Cameroon

KEY DATA FINDINGS

Rising costs and regulation challenges impact affordability
Government initiatives to enhance traditional medicine practices in Cameroon
Dr Fru unveils various new formulations, while female scientists win an acclaimed award
Herbal remedies for gastrointestinal issues perform well, while paediatric use remains limited due to safety concerns
Boosting credibility through the integration of traditional/herbal remedies in the healthcare system
Cameroon's unregulated traditional/herbal products deter foreign investments – amidst ongoing uncertainties
Table 62 Sales of Herbal/Traditional Products: Value 2019-2024
Table 63 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 66 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029

Paediatric Consumer Health in Cameroon

KEY DATA FINDINGS

Paediatric consumer health sees mixed results depending on the type of product
Franken Laboratory exposed for lying about its origin and “too high” levels of diethylene glycol in its paediatric medicine
No new launches or emergent trends to report
Paediatric analgesics set to maintain their performance, while concerns remain over herbal remedies for children
Micronutrient deficiencies in children present opportunities for paediatric supplements
Regulatory hurdles and self-diagnosis risks suppress potential growth
Table 68 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See all of our definitions
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This report originates from Passport, our Consumer Health research and analysis database.

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