As local consumers increasingly prioritise health and wellness and the scientific understanding of the gut microbiome continues to advance, the future of dairy products and alternatives with probiotic claims looks promising in Germany. When consumed in adequate amounts, probiotics and live beneficial microorganisms are perceived as offering specific health benefits, as they are known to support digestive health, boost the immune system and even play a role in overall wellbeing.
In line with the rise of plant-based dairy, consumers with health concerns are looking to dairy products and alternatives more positively. The assortment of vegan-friendly products within drinking milk products, cheese or yoghurt has multiplied, appealing to this growing population segment in Germany.
Promoting the benefits of low fat options, such as aiding weight management and supporting a healthy lifestyle, can resonate with local consumers and encourage future growth. This trend will continue to support demand for the leading health and wellness claim of low fat in dairy products and alternatives, along with weight management, which is a dietary and free from type of health and wellness attribute.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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