The low sugar claim is set to see an impressive 9% 2023 constant value CAGR in dairy products and alternatives in the forecast period, while no added sugar will also see strong growth at 5% CAGR. Low sugar is expected to benefit from a strong performance in plant-based milk, where companies are increasingly stripping back ingredients lists in order to offer simple and unsweetened recipes.
Vegan and vegetarian dairy products and alternatives are set to continue gaining huge ground in New Zealand during the forecast period, seeing 7% 2023 constant value CAGR and 22% CAGR from a low base. Conscious consumerism is set to play a role in this growth, as well as concerns over the dietary implications of a diet that is high in saturated fat.
More consumers are expected to embrace a plant-based diet over the forecast period, and even many consumers who do not shift to a 100% plant-based diet are likely to incorporate more of these alternatives into their daily lives. Plant-based milk is expected to benefit the most out of all plant-based dairy categories.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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