One of the key claims that is projected to make significant gains over the forecast period is dietary and free from within dairy products and alternatives, with vegan, lactose free, and dairy free plant-based milk expected to particularly flourish. This will be driven by the health and nutrition credentials of such products, their environmentally-friendly production processes, lack of animal cruelty, and further fuelled by constant innovation.
A rising number of local consumers are set to turn to foods that offer fortification or functionality as these are increasingly seen as valuable additions to one's diet. Post-pandemic, local consumers are looking to make further changes to their diets in an attempt to become or stay healthy.
Legislative pressure is expected to intensify around sugar, fat and salt content within food in the UK, triggering greater demand for better for you variants going forward. As such, no sugar, which is a better for you type of health and wellness attribute, is anticipated to record good growth in dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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