In January 2023, the South African government gazetted the Regulations Relating to the Labelling and Advertising of Foodstuffs, which was open for public comment for three months. An update to regulations is expected, especially since the introduction of the Health Promotion Levy on Sugary Beverages in 2018.
Better for you products are likely to benefit from a continued desire among South Africans to reduce their consumption of products that are high in salt, fat or sugar, as these three ingredients have been shown to be linked to cases of stroke, high blood pressure and heart disease. Low fat, considered a type of better for you claim, is therefore expected to offer further growth potential over the forecast period within dairy products and alternatives.
Concerns over how high sugar, fat and salt content in food and drinks can contribute to weight management or cardiovascular issues will be a key factor in boosting demand for better for you product variants. As such, low salt, which is a better for you type of health and wellness attribute, is anticipated to see rising demand in dairy products and alternatives over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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