After the lifting of COVID-19 restrictions in late 2023, Taiwanese consumers quickly returned to previous patterns in terms of the frequency of outdoor activities and travelling. The resumption of both activities will reduce the amount of time that Taiwanese consumers spend at home, dampening demand for some health and wellness packaged dairy products such as butter, cheese, yoghurt, cream and spread.
More consumers are expected to turn to food and drink products that offer fortification or functionality during the forecast period. Habits adopted during the pandemic will continue as people look to change their diets in order to stay healthy.
After a surge over 2021-2022, brain health and memory saw sales decline in 2023, in a pattern set to persist throughout the forecast period. Within dairy products and alternatives, plant-based milk was responsible for driving retail sales in brain health and memory in 2023.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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