Dairy products and alternatives that are lower in or free from fat and salt are expected to become more widely available in Finland over the forecast period, as consumers are increasingly well informed about the risk factors for conditions such as obesity and heart disease, and are adjusting their diets accordingly. Innovation in these areas is also likely to be spurred by recent and future legislative changes.
Increasing numbers of Finns are now adopting vegan, vegetarian and flexitarian diets, primarily for the sake of their health but also due to growing concerns about environmental sustainability and animal welfare. Such behaviour should ensure vegan and plant-based are among the better performing health and wellness claims in dairy products and alternatives over the forecast period.
With Finns becoming more inclined to take preventive steps to improve their general wellbeing and reduce the risk of various diseases, it is expected dairy products and alternatives that are naturally rich in or fortified with essential nutrients will continue to gain popularity over the forecast period. The outlook is particularly bright for high fibre varieties, as consumers are increasingly conscious of the benefits fibre offers in terms of gut health, weight management, cholesterol and blood sugar levels.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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