Consumers in South Korea are becoming more interested in better for you products, especially those which contain little to no sugar. Due to increased awareness of diabetes, especially amongst younger generations, weight management trends are shifting towards controlling blood sugar.
In the forecast period, health and wellness dairy products and alternatives is expected to continue to benefit from the increased consumer focus on foods that might help them to prevent health problems. In recent years, consumers have been examining their diet more closely in connection with specific health concerns, and have started to be more selective about the ingredients and nutrients included in their foods.
Increasing awareness of the links between diet, a healthy metabolism, and good mental and physical health is expected to lead more consumers to look for foods that suggest specific health benefits. As such, brain health and memory, which is a health benefit type of health and wellness attribute, is anticipated to realise growth in dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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