In China, the authorities continue to strengthen regulation to ensure food safety, as well as emphasise product quality and consumer health. For instance, in 2023, The "Behaviour Guidelines for Salt Reduction at Home" (T/CNSS 022-2023), was officially approved and released by the Chinese Nutrition Society on 12 June 2023.
An increasing number of consumers in China are expected to be keen to maintain their health through consuming the “right” foods and drinks in the forecast period. This is as a lasting impact of the pandemic, in addition to more discussion about the topic on social media, and as a result of actions by the government to legislate and raise awareness.
Protein has long been regarded as important for energy, muscle strength, and satiety, and since the pandemic, it has also been more widely recognised that it can boost immunity. With the high consumer interest in maintaining health in China, high protein dairy products and alternatives is set to see value growth at constant 2023 prices in the forecast period, to reach CNY7.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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