Local consumers have become familiar with the habits of healthy eating and taking care of themselves, supported by an ever growing selection of health and wellness products in the market. Over the forecast period consumers are expected to pay even closer attention to the specific health benefits offered by the foods they consume, including when it comes to dairy products and alternatives.
There is already greater awareness of the link between what consumers eat and drink and a healthy immune system in Hong Kong. This trend is likely to continue as consumers look to remain fit and healthy by adopting a healthier diet, including consuming more dairy products and alternatives that claim to offer specific health benefits.
Alongside a growing focus on healthy eating consumers are also becoming more conscious of the benefits of consuming products with natural and organic claims with these seen to be healthier and more sustainable. Sales of organic dairy products and alternatives are highest in milk formula where this claim is most commonly accompanied by no added sugar, immune support and good source of omega 3s.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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