The forecast period is expected to see most categories of health and wellness dairy products and alternatives continue to underperform due to the tendency of local consumers to undertake cross-border grocery shopping trips into Sweden as a way of saving money. This is a widespread practice that undermines retail value sales across packaged food and other retail industries.
Lactose free dairy products and alternatives is also expected to see healthy growth in value terms (at constant 2023 prices) over the forecast period. This is based in part on the growing strength of brands such as Kavli, Arla and Philadelphia in lactose free cheese, with these brands presenting a range of lactose free variants in response to the increasing awareness of food sensitivities and intolerances among local consumers.
Over the forecast period, it is expected that increasing numbers of Norwegians will be classified as overweight or obese. This is likely to fuel rising public concern over the elevated risk of a range of potentially very serious long-term preventable health conditions that are linked to being overweight or obese.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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