In recent years, plant-based milks made from nuts, legumes, and grains have become increasingly popular as part of the larger trend towards healthy living. Consumers are now increasingly concerned with obtaining functional nutrients from their food and are turning to plant-based milks, which are often perceived as being higher in nutrients and lower in fat than cow's milk.
With the ongoing acceleration of consumer lifestyles and the ever more sophisticated character of consumers’ knowledge about health and wellness issues, the forecast period is set to see a growing range of dairy products and alternatives offering functional benefits. Indeed, fortification and functionality are expected to become more common across a range of dairy products and alternatives categories.
Volume sales of dairy products and alternatives carrying the organic claim are set to rise strongly over the forecast period. This will be supported by the ongoing merging of the health and wellness trend with consumers’ environmental concerns.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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