Each year, global warming is leading to record-breaking temperatures. Brazil experienced several heatwaves in 2023 and 2024, with predictions for such a scenario to become increasingly frequent and intense over the forecast period.
Post-pandemic, Brazilians are now more focused on their health and wellness. There has also been a notable rise in the demand for functional and nutritious foods that do not sacrifice flavour.
Differing from European countries, where ice cream is considered an option throughout much of the year, Brazilians associate the category with summer or hot weather. For this reason, seasonality is a strong barrier for consumption that the industry needs to overcome, making special efforts during the winter or periods of colder average temperatures.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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