Ice cream still offers a great deal of growth potential in Morocco, as per capita consumption is far below that of neighbouring countries. Growth will be sustained by robust demand among middle- and higher-income consumers, as well as an expected increase in tourism and visits to foodservice outlets.
Product innovations such as functional ice cream and sugar-free and low-calorie variants are likely to remain niche, as many Moroccans prefer full-fat, creamy versions, which are considered to taste better. Further, low consumer awareness and limited product availability continue to hamper development.
The leading players are likely to focus on modern retail outlets during the forecast period, as they seek to extend demand beyond the summer season. Ice cream is available throughout the year in most hypermarkets and supermarkets, while traditional grocery retailers only offer such products during the spring and summer.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!