The market for ice cream in Hungary will register a sluggish performance during the five years to 2029, with the rate of retail volume growth slowing as the forecast period progresses. The last few years have witnessed a shift towards more seasonal sales patterns, due to the effect of high energy prices, which has prompted smaller stores to switch off their freezers.
While consumers have become more price-conscious when it comes to purchasing ice cream, they are still keen to try exciting new offerings to satisfy their need for indulgence. During the forecast period, the introduction of new flavours will therefore be a key driver in attracting consumers’ attention, in line with a growing demand for more exotic taste experiences.
During the forecast period, the increasing prices of unpackaged, scooped ice creams will continue to have a positive influence on sales of multipack and bulk offerings. The latter provide greater value for money and are considered a quick and easy dessert solution.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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