While impulse products are poised to retain the lion’s share of ice cream retail volume sales over the forecast period, the take-home category looks set to continue growing at a solid pace. In light of the recent surge in inflation and ongoing cost-of-living pressures, the value-for-money proposition of take-home varieties is likely to become more appealing in the short-to-medium term.
Given limited interest in health-oriented options, indulgence will continue to be the most influential factor shaping new product development strategies in ice cream over the forecast period. All categories should see the introduction of varieties that are made with higher quality ingredients and offer more refined textures and luxurious flavours, with such activity expected to be most visible in bulk dairy ice cream, single portion dairy ice cream and ice cream desserts.
With Guatemalans strongly inclined to prioritise indulgence in ice cream purchasing decisions, acceptance of reduced sugar and low-fat options is likely to remain limited over the forecast period. That said, interest in these areas should gradually increase as new varieties that strike a more favourable balance between taste and health emerge.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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