Retail value sales of ice cream are expected to continue to increase in Japan over the forecast period. As consumer expectations for taste, such as smoothness and richness, continue to rise, there is a growing preference for dairy-based ice creams in Japan, particularly during the warmer months.
In 2025, Japanese food brands continue to actively engage in collaborations with other brands, anime, and celebrity endorsements, particularly with long-selling brands where such partnerships are well-matched and contribute to increased sales. These collaborations are primarily designed for in-store purchases rather than digital platforms.
In March 2024, Eclipse, an American 100% plant-based ice cream brand, made its entry into the Japanese market under the name, eclipseco, with a debut at FamilyMart stores in Tokyo. This introduction is part of a broader trend where Japanese ice cream manufacturers are increasingly turning to plant-based milks, such as soy and almond milk, instead of animal-derived milk.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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