ice cream in Kenya is witnessing a significant challenge emerge – competition from private label brands offered by major supermarkets like Carrefour and Naivas. These supermarkets have begun producing and selling their own ice cream under private label brands, offering cheaper alternatives that threaten to steal market share from established players.
With a projected rise in disposable incomes and a general improvement in living standards across Kenya, the ice cream market is anticipated to experience significant growth in the coming years. This surge in demand for ice cream has spurred creativity and innovation at the local level, with ventures like the "London Ice Cream Truck" emerging to bridge the gap between manufacturers and consumers.
The forecast period is expected to see strong performance in bulk dairy and take-home ice cream categories, driven by improving incomes and a growing consumer preference for luxurious experiences. This trend suggests that consumers seeking premium and indulgent treats will drive demand in these categories, presenting significant growth opportunities for manufacturers.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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