During the forecast period, sales of ice cream in Serbia are expected to be negatively impacted by instability in the Serbian dairy market. The high cost of raw milk is expected to push up the final price of ice cream, with the rising prices of ice cream likely to slow down its consumption in the context of the broader increase in the cost of living.
Local large players, such as Frikom, are expected to retain their leading positions. At the same time, small artisanal ice cream stores are expected to grow as well, attracting consumers with novel and exotic flavours and textures.
Although the health and wellness trend is visible in ice cream, it has had a limited effect on sales, which remain highly motivated by indulgence. However, more new launches with health and wellness claims are anticipated, as the healthy eating trend gains in importance.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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