Ice cream in Bulgaria is expected to see a return to growth in retail volume terms by 2026 as consumer confidence returns and the economy improves, while value growth is expected to slow as inflation stabilises and production costs fall. Impulse ice cream is projected to see a full recovery to pre-pandemic sales levels in retail volume terms, benefiting from the launch of higher-quality products, like those being offered by Nuii.
The demand for higher quality ice cream will likely encourage the appearance of smaller producers which use natural ingredients and which offer ice cream that is free from artificial preservatives, palm oil, gum, gelatine, and artificial colourings and flavourings. Examples include Ogosta, Eskimos and Chayka ice cream, all of which have a healthy positioning.
The growing number of vegans and people with lactose intolerance in Bulgaria has supported the rapid development of plant-based ice cream with further dynamic growth projected for the forecast period. This category will likely continue to be led by domestic brands Coppa della Maga and Frudada.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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