Over the forecast period, the ice cream category is projected to experience modest growth in both volume and value terms in the UK, largely underpinned by consumers’ enduring desire for indulgent treats. However, the primary driver of value growth is expected to be rising prices as key ingredients such as cocoa and cream have seen significant cost inflation, which is pushing up retail prices across the category.
Health and wellness trends are reshaping the UK ice cream market, with bite-sized formats gaining traction as consumers seek indulgence in moderation. Rising awareness around calorie intake and portion control has driven demand for smaller, more convenient treats that align with balanced lifestyles.
Beyond the increasing presence of bite-sized formats, fortified and functional ice cream is also rapidly emerging as a key player in the evolving landscape of health-conscious indulgence. Consumers are increasingly looking for foods that offer added nutritional value, such as high protein, low sugar, and increased fibre, without sacrificing taste.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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