Sales of pet products are forecast to rise steadily over the next five years, supported by a growing focus on pet health and wellness. Pet healthcare is expected to remain the most dynamic category over the forecast period, as owners become more proactive in addressing their pets’ nutritional deficiencies and investing in preventive treatments.
While e-commerce in pet products is expected to continue expanding, its growth will vary significantly by product category. Beauty and accessories segments are likely to lead online sales growth, driven by consumers’ enthusiasm for cross-border shopping and the availability of a broader range of aesthetic products.
Innovation in New Zealand’s pet products market is expected to accelerate, particularly following regulatory changes regarding gene technologies, including gene editing. The New Zealand government has announced plans to relax regulations and facilitate the development and commercialisation of genetic technologies, aligning with global best practices.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsThis report originates from Passport, our Pet Products research and analysis database.
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