Pet products is anticipated to see moderate current value growth over the forecast period, with ongoing constraints on household budgets, leading local consumers to prioritise essential over non-essential products. Although New Zealanders will continue to spend money on their pets during holiday and festival seasons, these periods alone will not significantly boost annual sales levels in the category.
In New Zealand, pet owners increasingly prioritise preventive care to support their pets’ health and longevity. A prime example of this is the evolution of cat litter, exemplified by products such as Pidan Cat Litter Tofu Mix (Occult Blood Test Particles), which not only tackles odour but, by changing colour when exposed to cat urine, facilitates early detection of disease, thereby potentially reducing veterinary expenses through early intervention.
E-commerce sales of pet products are set to grow over the forecast period, albeit from a low base, driven by the convenience factor and demand for product variety across the price spectrum. Shopping online also allows consumers to buy in bulk and take advantage of home delivery options, thereby eliminating the need for time-consuming visits to physical stores.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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