Traditionally, Filipino pet owners primarily bought pet healthcare products like worming treatments, flea/tick treatments, and basic pet vitamins. These will continue to be the core pet products due to their perceived essential nature and ease of availability in retail channels like pet shops and supermarkets.
The e-commerce channel in the Philippines is expected to continue growing in importance as a distribution channel for pet healthcare, cat litter, and pet accessories over the forecast period. This is likely to be driven by growing digital adoption, the increased demand for convenience, platform development, and the changing profile of pet owners towards Millennials and Gen Z, with these generations being both tech-savvy and pet-focused.
With increasing urbanisation, there has been a notable shift towards pets living indoors with their owners in the Philippines. This is particularly true in urban centres like Metro Manila, Cebu, and Davao, where vertical housing and smaller living spaces are becoming more commonplace.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsThis report originates from Passport, our Pet Products research and analysis database.
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