Retail value sales of pet products are expected to rise over the forecast period. Continued growth will be driven by rising awareness around preventive pet healthcare, as well as the increasing humanisation of pets.
E-commerce is expected to remain the most dynamic distribution channel for pet products, especially in categories such as cat litter and healthcare. As consumers become more informed about product options and pricing, online platforms provide the transparency and convenience they desire.
Innovation is expected to continue shaping demand in categories that were previously viewed as commoditised. Grooming products, which remain underdeveloped in Portugal, are likely to see increased interest as pet owners seek out specialised solutions for coat shine, odour control, and skin sensitivity.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsThis report originates from Passport, our Pet Products research and analysis database.
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