Pet products is poised for growth, thanks to rising pet ownership and increased spending on premium and functional items that prioritise pet wellbeing. As more Belgians adopt pets, there is a notable trend towards pet humanisation, leading consumers to invest in high-quality, well-designed products.
Specialist pet e-commerce platforms like Zooplus and Tom & Co are expanding their offerings to include more accessories and lifestyle items, while pet shops and superstores enhance their online presence with integrated services like click-and-collect and home delivery. Global marketplaces such as Amazon and Bol.
Pet accessories are evolving with the integration of smart technology, including devices like smart collars, GPS trackers, automated feeders, and AI-driven toys aimed at enhancing pet health and engagement. These innovations are particularly appealing to tech-savvy consumers and are expected to drive current value growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsThis report originates from Passport, our Pet Products research and analysis database.
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