Pet insurance remains a small category in Belgium with only around 3% of owners investing in this product for their animals. However, Tom & Co has now started selling insurances through its stores, with this facility launching in 2023 for dogs and in 2024 for cats, via a partnership with Belfius Direct Assurance, one of three pet insurance providers in Belgium.
Electronic accessories for dogs continues to show growth, with private label products entering the market to offer competitive prices for items such as GPS trackers. While these products have been present in the country for some time, (Tractive, Weenect) they have tended to be expensive and required a subscription on top of the purchasing price.
Pet healthcare remains a popular choice for owners, although the category has suffered over the last couple of years due to the rising costs involved. Additionally, as premium pet food evolves, many of the health claims made by supplements are now met within the pet food itself, thereby limiting the need for a supplement.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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