Sales of pet products in Italy are expected to increase steadily over the forecast period. A key driver of growth will be rising consumer awareness surrounding animal welfare.
The evolution of retail e-commerce in the pet products sector has accelerated significantly over the forecast period, driven by a combination of increasing digitisation, shifting consumer habits, and rising pet expenditure. Retail e-commerce is expected to maintain steady growth in the coming years, supported by improvements in the overall online shopping experience.
Innovation will be a driving force in the growth of pet products across the forecast period as brands respond to the increasingly sophisticated demands of pet owners. Consumers are increasingly looking for products that not only serve their purpose, but are high quality, customisable, and aligned with rising standards of animal welfare.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsThis report originates from Passport, our Pet Products research and analysis database.
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