During the forecast period, a trend that has already been underway for some years will likely consolidate. This involves the growing use of pet dietary supplements.
On 18 January 2024 the new Legislative Decree concerning veterinary medicines came into force in Italy. The text was drawn up with the collaboration of various trade associations and veterinary doctors.
The other pet products category is going through a period of transition. Due to financial pressures many owners are favouring essential purchases which mainly concern pet food and pet healthcare products.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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