Sales of pet products are expected to remain fairly stable in Japan in the forecast period, with just a minor negative retail value CAGR at constant 2025 prices. The trends seen at the end of the review period are expected to be maintained going forward.
Nevertheless, there are still expected to be growth opportunities within other pet products. For instance, in September 2024, renowned video games company Square Enix made an intriguing leap into pet products with its unique brand SQEX PETs.
In Japan, initiatives to make public spaces more pet-friendly are gaining momentum and are expected to continue expanding. A notable example of this trend can be seen in Hokkaido, where Unicharm has introduced innovative facilities at the new Hokkaido Ballpark F Village, which opened in March 2023.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsThis report originates from Passport, our Pet Products research and analysis database.
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