Over the forecast period, beer is expected to sustain only modest total volume growth, reflecting the category’s mature status and limited expansion potential. Increasing consumer preference for wine, alongside the rising popularity of the revitalised spirits and RTDs categories, will also influence beer’s future growth trajectory.
The presence of craft beer in Bosnia and Herzegovina is expected to continue expanding over the forecast period. This growth is being driven by a rising consumer interest in unique, high-quality, and flavourful beer options that offer a distinct alternative to mass-produced lagers.
Over the forecast period, the range of non-alcoholic and low-alcohol beer options is set to expand beyond basic lagers to include more diverse and complex styles such as IPAs, stouts, and sour beers. Beer manufacturers, including microbreweries, will increasingly focus on developing products infused with functional ingredients.
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Understand the latest market trends and future growth opportunities for the Beer industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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