Wine consumption in Bosnia and Herzegovina is expected to expand steadily over the forecast period, supported by a continued consumer shift away from beer. Growing awareness of the health benefits associated with moderate wine consumption, especially compared to beer, which is perceived as unhealthy due to its higher carbohydrate content is reinforcing this trend.
Still red wine, which remains a significantly larger and more established category than vermouth, is also expected to post strong growth over the forecast period. This will be fuelled by continued premiumisation and its rising popularity in on-trade settings, particularly in restaurants where it is increasingly chosen to accompany meals.
Packaging innovation and growing environmental awareness are set to reshape how wine is consumed in Bosnia and Herzegovina over the forecast period. New formats such as canned wines and premium boxed wines will gain traction, offering consumers greater convenience and sustainability, especially for on-the-go occasions and informal gatherings.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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