Bath and shower will register minimal volume growth over the forecast period, as the population continues to decline, due to high rates of emigration. Body wash/shower gel will continue to account for most value sales and regular new product launches will keep consumers engaged.
Consumers will increasingly expect higher standards in terms sustainability. This is a growing focus within beauty and personal care in general and it will also be seen within bath and shower.
There will be increasing focus on dermatologically-tested formulations that are kinder to skin. Offerings will also emulate other skin care offerings and there will be increasing use of ingredients such as hyaluronic acid, retinol, and prebiotics.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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