Hair care will register further constant value growth over the forecast period, though volume growth will be marginal, as continuing population decline dampens volume sales. That being said, manufacturers will continue to innovate to keep consumers engaged and to win value share in a highly competitive product area.
As in 2024, there will be continuing focus on ingredients within hair care and sustained demand for offerings with natural and organic ingredients. As such, players will increasingly include plant-based ingredients and essentials oils.
Along with other beauty and personal care products, hair care will also look to adopt a more environmentally-friendly positioning. For instance, more brands will offer refill options.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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