Oral care faces a slowdown in retail volume and constant value growth over the forecast period as a direct result of the country’s declining population and therefore a shrinking consumer base. The low birth rate and acceleration in migration to other European countries will contribute to overall population decline.
Consumer demand for battery toothbrush units is set to remain significant over the forecast period. Despite the shrinking consumer base, the low per capita penetration of battery toothbrushes in 2023 offers strong growth potential to manufacturers of these devices.
As the population ages and a growing number of older consumers face the prospect of losing their teeth during the course of their lives, sales of denture care products should rise. However, limited product and brand offerings combined with high prices will limit category growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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