Oral care will register muted constant value and a further marginal fall in volume sales over the forecast period, as continuing population decline, due to high levels of emigration, dampens volume sales. More niche products such as battery toothbrushes, denture care and dental floss will register higher value growth, as there is still room for growth.
Though still niche, there will be increasing demand for oral care with a more natural and also greener positioning. In terms of toothpaste, there will be increasing demand for plant and herb-based toothpastes.
Innovation within oral care will revolve around improved formulations which protect teeth from cavities, provide relief for sensitive gums, improved teeth whitening formulas and overall improved oral hygiene and long-lasting freshness. An emerging segment will also be home-whitening kits such as strips, trays and LED kits.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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