Over the forecast period men’s grooming will maintain stable growth and there will continue to be a degree of premiumisation. That being said, there will also be economising behaviour, such as with men’s deodorants, where consumers opt for a premium men’s deodorant as both an anti-perspirant and fragrance.
Beards are increasingly popular in Bosnia and Herzegovina and this could dampen volume sales of men’s razors and blades. However, it will lead to growth in more niche areas such as waxes and balms that are used to cleanse and style beards.
As with beauty and personal care in general, there will be increasing demand for offerings with a more natural positioning. In response to this, brands will prioritise clean formulas and focused on launching products with natural ingredients that are free from chemicals and additives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!