Deodorants will register modest constant value growth over the forecast period, though volume growth will be muted, due to continuing population decline as a result of emigration. Two polarising trends will continue to impact the performance of deodorants over the forecast period.
Consumers will be increasingly conscious of what ingredients are in deodorants and will look for natural ingredients, along with aluminium free. Consumers are increasingly health-conscious and concerned about potential health risks associated with prolonged use of aluminium-based deodorants.
There will continue to be innovation. Manufacturers will focus on new scents, long-lasting fragrances, stain/mark prevention, anti-perspirant formulae, kind to skin, claims of increased efficacy and smoothing underarms to attract consumers.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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