Oral care is expected to maintain positive sales over the forecast period, with value growth slowing down to a low level, and volume picking up, albeit still only achieving low sales. This dynamic is due to the maturity of the category, along with the fact that the falling inflation in 2024 has led to stabilisation of prices and stronger consumer purchasing power.
An increasing number of Czech consumers are paying attention to gum health and seeking products that address issues like sensitivity or receding gums. Given increasing innovation from brands like Sensodyne, Elmex, or Paradontax, with active claims regarding healthy gums, this demand is likely to strengthen over the forecast period.
Whilst, retail e-commerce will maintain its appeal, thanks to the wide ranges of products and convenience it offers, sales of oral care are expected to remain relatively small within the online channel. It is noted that the majority of oral care products sold online are electric toothbrushes and replacement heads, with consumers seeking discount-based promotions for these products.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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