Sales of colour cosmetics are expected to see a healthy current value CAGR over the forecast period, with a positive performance in both value and volume terms. Social media and e-commerce will continue to play a key role in shaping the future of colour cosmetics, with digital platforms becoming increasingly essential in establishing new brands, reaching consumers, and driving brand loyalty, especially among younger generations.
The share of e-commerce is set to remain elevated over the forecast period. Online retailers will increasingly use AI-generated diagnostics and recommendations based on consumer preferences, thus, to use a personalisation strategy to appeal to customers.
A rising number of new launches are expected to blur the lines between skin care and colour cosmetics, as companies continue to enrich their products with anti-ageing, hydrating, and other properties. Ingredients such as collagen, SPFs, retinol, collagen, probiotics, and hyaluronic acid, are expected to be added to facial make-up, while in eye make-up, vitamins will be added to mascara or eyebrow products in order to support growth.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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