Sales of hair care are expected to see a slightly improved current value CAGR over the forecast period, with volume also expected to improve, albeit only marginally. Stronger past growth was driven by high prices caused by inflationary pressures, therefore, with the lower inflation seen in 2024, this is helping to stabilise prices which, in turn, bring value growth down.
Clean beauty trends will also continue to impact hair care ingredients over the forecast period. Czech consumers are already seeking clearer transparency within the composition of hair care products, inclining further towards natural and organic hair care.
The rising popularity of social media platforms, such as TikTok and Instagram, will continue to have an impact on the purchasing decisions of Czech consumers. The rise in the number of influencers, and numerous content innovations, have significantly fuelled this change in purchasing behaviour, leading to an increasing amount of money being spent on online purchases.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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