The continued dominance of brands from the Unilever, Henkel and Beiersdorf portfolios will drive most of the growth in deodorants in the forecast period. Smaller brands positioned in the lower or higher end price ranges, along with sustainable and more natural brands, will continue to gain a small share.
Currently, a large portion of deodorants sold in the Czech Republic still contain several chemicals such as alcohol, cyclomethicone, aluminium compounds and others, which may irritate the skin, possibly causing allergies. Consumers are hence expected to continue switching towards organic deodorants to avoid any health issues.
Consumer awareness of health and sustainability will further support the rise of new players, offering aluminium- and cruelty-free and organic alternatives to standard products. Private label products from major retailers will further intensify the competition in the deodorants category as they target budget conscious customers.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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