Sales of deodorants are expected to see a positive, albeit fairly modest, current value CAGR over the forecast period, while volume is expected to also creep back into positive figures.
Brands are increasingly focussing on responding to consumer needs ,in terms of sustainability and packaging and innovative formulations. Most international players already have deodorants offering protection lasting between 24 to 72 hours, and the future focus is likely to be oriented towards enhancing natural ingredients that are better for the skin’s microbiome.
The share of e-commerce is set to increase further over the forecast period, mostly benefiting from a wide selection of products, and the ability to quickly compare price offers and supply convenient delivery. However, it is likely that the distribution share of deodorants will most likely continue to be split between grocery and non-grocery retailers in the physical space.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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