In 2023, Sweden continued to prioritise sustainable packaging across industries, driven by consumer demand and regulatory goals. Flexible plastic remained the most-used material in confectionery, valued for its cost-effectiveness, light weight and portability in packaging countlines and other chocolate products.
In 2023, flexible plastic accounted for the largest share of packaging unit volumes in Sweden’s confectionery market, followed by folding cartons. Flexible packaging dominates key chocolate confectionery categories, such as countlines and tablets, in terms of unit volumes.
Despite seeing a decline in its packaging unit volumes, folding cartons remained the leading pack type for meals and soups in Sweden in 2023, and even gained a little share in this year. Folding cartons are used in key categories like frozen pizza and frozen ready meals, among others.
PET bottles remain the most widely used pack type for RTD tea as they are durable, cost-effective and easy to handle. However, despite benefiting from the dynamic growth seen in this category in the earlier years of the review period, PET bottles, along with other pack types used in RTD tea, have been losing share to glass bottles in this category.
In Sweden, metal beverage cans have become increasingly popular across various alcoholic drinks categories. Their convenience, recyclability and cost-effectiveness align with Swedish consumers’ growing focus on sustainability.
Glass bottles are the dominant pack type in fragrances in Sweden, symbolising luxury, quality and sustainability to consumers. This preference is closely linked to the premiumisation trend within the beauty market, with brands like Byredo and Zarkoperfume favouring glass bottles for their aesthetic appeal and ability to enhance consumer perception of value.
In Sweden, household awareness of sustainability is very prominent, and industry players looking to address these sustainability concerns are driving innovation in laundry care packaging. Players are increasingly focusing on providing eco-friendly and sustainable packaging to meet these concerns.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the Packaging industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!