Packaging in South Korea revolved around a few key trends in 2023. These trends were mainly influenced by increasing awareness about sustainability and by consumer preferences.
In 2023, one of the key packaging trends being seen in a number of industries, such as packaged food or beauty and personal care, was the consumer preference for small pack sizes. Small pack sizes are much more convenient as they allow on-the-go consumption and better portion control.
Flexible plastic packaging continued to be the dominant pack type in meals and soups packaging in South Korea in 2023 due to it offering functionality, convenience and cost-effectiveness. Flexible plastic packaging is lightweight and easy to handle, making it convenient for both manufacturers and consumers.
Rigid plastic dominates packaging unit volumes in the South Korean soft drinks industry, predominantly in the form of PET bottles, but also thin wall plastic containers and HDPE bottles, although the latter pack type still has a very small footprint. PET bottles were continuing to record strong unit volume growth in 2023, slightly ahead of the overall soft drinks performance in this year.
Albeit rising from a low base compared with metal beverage cans, PET bottles recorded significant growth as a pack type for beer in South Korea in 2023, especially for large sizes such as 1,000ml and 1,600ml. PET bottles are much lighter than glass bottles, which is especially beneficial for large sizes, as a glass bottle of 1,000ml volume would be heavy and cumbersome to carry.
Small pack sizes like 50ml, 100ml, 120ml, 150ml and 200ml remain the most popular in beauty and personal care in South Korea. Small sizes are convenient to use, store and carry, making them the preferred choice for modern day lifestyles.
HDPE bottles are the most popular pack type for laundry care products in South Korea. HDPE is generally resistant to chemicals, making it an ideal choice for laundry care products as they often contain harsh chemicals.
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Understand the latest market trends and future growth opportunities for the Packaging industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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