In 2023, the Italian packaging industry intensified its commitment to sustainability, driven by heightened consumer awareness and government regulations. Key trends included the increased use of recyclable and biodegradable materials, the rise of smart packaging featuring QR codes for enhanced consumer engagement, and collaborative efforts to develop innovative solutions.
In 2023, the Italian beverage packaging landscape showcased significant trends emphasising sustainability and consumer preferences. Glass bottles remained a dominant choice for alcoholic drinks, valued for their premium appeal and ability to preserve flavour, although they recorded a slight loss of share, particularly in still light grape wine.
In the packaged food industry, honey packaging trends in 2023 reflected shifting consumer preferences and economic pressures. Larger pack sizes (400-750g) saw declining volumes due to their high upfront cost and the need for prolonged storage, which were less appealing due to constrained disposable incomes.
In the non-alcoholic beverages industry, bottled water has seen notable growth in smaller pack sizes, such as 250ml and 330ml, in Italy, despite the continued popularity of 1,500ml and 500ml bottles. This trend is driven by convenience and a targeted approach to diverse consumer needs, offering greater portability and suitability for on-the-go lifestyles.
In Italy, glass bottles remained the dominant packaging choice for alcoholic drinks in 2023, driven by their premium appeal, ability to preserve beverage quality and taste, and strong association with tradition and luxury –qualities highly valued in the Italian market. Despite a decline in overall packaging volumes, glass bottles remain key for categories like sparkling wine and rum, in which consumers seek high-end experiences.
In the beauty and personal care industry, HDPE bottles remained the leading packaging choice in Italy in 2023, driven by their strength, durability and ability to protect products from external elements. Their resistance to chemicals and moisture ensures the integrity of cosmetic formulations, while their lightweight nature reduces transportation costs and carbon footprint, addressing the growing consumer preference for sustainable packaging.
PET bottles are a widely-used pack type in Italy’s home care industry, particularly within laundry care. However, while HDPE bottles remain the dominant packaging type in laundry care, PET bottles and jars, albeit the latter from a very small base, are gaining share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!