In Poland, packaging in 2023 was marked by significant shifts driven by consumer demand for convenience, environmental awareness and regulatory pressures. The plant-based dairy and hot drinks markets have shown distinct packaging preferences, with brick liquid cartons leading plant-based milk packaging due to their sustainability and consumer convenience.
In 2023, glass jars dominated sauces, dips and condiments packaging due to their ability to visually showcase the product as well as their premium appeal. Their heat resistance, excellent barrier properties and non-reactive nature make them ideal for products stored and used over time.
In 2023, cheese packaging was moving towards smaller sizes, especially 30g and 80g, due to changing consumer preferences and the convenience that they offer. These smaller packs fit well with modern lifestyles, where quick and easy options are valued.
PET bottles were the dominant pack type in the Polish soft drinks packaging market in 2023, driven primarily by their leading role in the packaging of bottled water, the largest soft drinks category in Poland. PET bottles are lightweight, making them easy to carry, and provide excellent barrier properties, ensuring that the product within remains unadulterated.
As sustainability continues to take centre stage, companies are on a constant search for more sustainable and innovative packaging options for their products, in order to be more socially responsible and appeal to consumers. For example, Absolut Vodka offers glass bottles made from 53% recycled glass in Poland, emphasising its commitment to sustainability.
The 50g pack size dominates the packaging of basic moisturisers in Poland, due to its affordability, portability and convenience. It allows consumers to try new products without a large investment, fits easily in bags for on-the-go use, and is ideal for frequent repurchasing, aligning with consumer habits and preferences.
In 2023, HDPE bottles continued to gain share in spray/aerosol insecticides packaging. This was due to the increasing popularity of non-toxic insecticides that are water based and safe to humans as well as animals.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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