The Ukrainian packaging market witnessed significant developments in 2023, driven by sustainability, consumer preferences and regulatory changes. Key trends include the dominance of glass bottles in alcoholic drinks, growth of gable top cartons in flavoured milk drinks and the adoption of thin wall plastic containers in frozen ready meals.
In Ukraine, 500ml glass bottles dominated the packaging of alcoholic drinks, including beer, vodka and craft spirits. The popularity of this format was driven by tradition, consumer preferences and demand for eco-friendly packaging.
Thin wall plastic containers have been gaining popularity in frozen ready meals because of their durability and convenience. These containers use less material, making them lighter and reducing transportation costs and energy usage.
In Ukraine, the 1-litre pack size saw strong growth in energy drinks in recent years. This popularity was attributed to the increasing use of energy drinks as mixers for alcoholic beverages.
With the exception of 2022, which saw a collapse in sales due to the outbreak of war in Ukraine, squeezable plastic tubes have been seeing significant growth and gaining share in the packaging of conditioners and treatments. Squeezable plastic tubes offer notable advantages over HDPE bottles, still the leading pack type for these products.
Brick liquid cartons regained growth momentum in alcoholic drinks packaging in 2023. This format was effective in providing excellent protection against light, air and moisture and had multiple layers, unlike glass bottles, to maintain the product’s integrity.
Lightweight and versatile folding cartons are the leading packaging type in home care, and were outperforming the overall market in 2023. Folding cartons dominate the spray/aerosol air fresheners category, and therefore also air care as a whole.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Packaging industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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