While total volume sales of womenswear in Taiwan are expected to increase throughout the forecast period, growth looks set to slow consistently towards 2028. This is partly due to maturity, but also reflects the likelihood that many people will become more cautious in their spending habits as inflationary pressures fuelled by domestic and external factors continue to erode purchasing power and drive up the cost of living.
Garments that marry stylish design features with greater comfort, versatility and practicality should continue to gain popularity and be a focal point for innovation across womenswear over the forecast period. Together with the athleisure trend, increasingly busy lifestyles and growth in the numbers of Taiwanese women regularly partaking in sports and fitness activities will remain key drivers of demand for apparel with these characteristics.
Womenswear operators in Taiwan are expected to expand their offer of unisex or genderless clothes over the forecast period. Heavily promoted by influencers on social media platforms like Instagram and TikTok, such apparel is increasingly favoured by generation Z consumers, who tend to feel less bound by traditional gender norms when it comes to fashion.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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