While there has been some reprieve in the form of a lower interest rate in South Africa, the economic situation is set to remain challenging for the majority of consumers, given the high cost of living. As a result, many of them will remain cautious with their spending, especially for non-essential items such as fashion.
Inclusive fashion catering for different sizes, religious affiliations and occasions remains a key selling point as womenswear consumers continue to seek greater diversity from players. As a result, producers that are able to cater for a more diverse group of consumers will stand to gain.
While on the one hand, consumers are becoming increasingly aware of the impact of fast fashion on the environment, there is also heightened price-sensitivity among many South Africans. These two factors are leading to an increasing number of consumers searching for pre-loved options, which are not only more affordable but also more sustainable.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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