As the Nigerian economy improves, particularly with stability in the exchange rate, womenswear is expected to grow well over the forecast period. A weak economy had negatively impacted womenswear sales in Nigeria over the review period, with 2024 sales being severely impacted by inflationary conditions.
The rising volume of women in professional employment is expected to spur demand for various categories within womenswear. Jeans and tops will continue to perform well as they appeal to the fast-growing young demographic which seeks casual, trendy clothing.
One of the best performing womenswear categories over the forecast period is expected to be women’s traditional/ethnic clothing, which is included in the other women’s outerwear category. Ethnic/traditional ethnic clothing has a large consumer base in Nigeria although traditionally it has consisted mostly of unbranded products, which women take to tailors to sew, either for special occasions or frequent wear.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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