Womenswear in India is set to see steady, solid retail value growth at constant 2024 prices in the forecast period, due to a desire amongst women to invest more in their wardrobes. Fast fashion will be propelled by the escalating power of Gen Z consumers, as well as by increases in youth-targeted brands.
During the coming years, womenswear in India is anticipated to experience a significant increase in private label products, particularly from online retailers such as Myntra, Ajio, and Nykaa Fashion. These retailers are focusing on creating their own in-house labels; for instance, DressBerry, and Sztori by Myntra, RSVP, and Twenty Dresses by Nykaa, and Outryt by Ajio.
Indian apparel brands are likely to keep expanding into adjacent lifestyle segments in the forecast period, most significantly home furnishings and home décor. Westside and H&M are already following this path with their own dedicated sub-brands or collections, such as Westside Home and H&M Home, with everything from home furnishings to home décor accessories.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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