Manufacturers and retailers are expected to increase the use of technology and artificial intelligence tools to optimise distribution processes. By using algorithms, brands can improve customer contact to enhance convenience and service.
Sportswear remains one of the main drivers in womenswear, benefiting from changes in habits and lifestyles towards fitness and active living. More Dutch women are opting to wear sportwear daily due to comfort but also style.
Womenswear brands will adapt to evolving digital lifestyles and the high level of Dutch women using their mobile devices to shop for apparel and footwear. Social media has already become a significant promotional tool to raise awareness and generate sales, notably among Gen Z.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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