Given the tighter consumer spending in the country, shopping occasions that include discounts have become a key opportunity to drive sales of womenswear in Mexico, and this is expected to continue in the forecast period. According to the study PULSO: Moda en Venta Online + Expectations for Hot Fashion 2024, conducted by the Mexican Association of Online Sales (AMVO), six out of 10 Mexicans purchase clothing, footwear, and accessories online, with an average spend of MXN1,644.
Mother’s Day is a deeply rooted cultural celebration in Mexico, and it has seen a significant shift in gift-giving and celebration trends in recent years. While classic gifts such as flowers and meals out remain popular, the gifting landscape has diversified to reflect the evolving roles of women in Mexican society.
Amongst the trends shaping the fashion industry in Mexico, sustainability remains a significant concern for consumers, particularly for female shoppers, who represent the largest share of sales in the country. This awareness has been heightened by the influx of inexpensive clothing from Asia, raising concerns about fast fashion.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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