As remote working and flexible office attire policies continue to reshape the womenswear market in Greece, demand for formalwear is expected to decline. Instead, casual and smart casual styles are anticipated to become even more dominant, offering women versatile, comfortable, and low-maintenance clothing options.
As consumers become increasingly environmentally conscious, womenswear brands that emphasise sustainability are expected to see greater popularity in Greece over the forecast period, outpacing traditional fast-fashion labels. A key driver of this trend is that sustainable brands often foster a sense of community by educating consumers on the impact of their purchasing decisions.
E-commerce is expected to continue growing in popularity as a retail channel for womenswear in Greece, with more consumers shifting from offline to online shopping. As a result, many brands are prioritising their online presence over brick-and-mortar stores, as this often has the benefit of reducing overhead costs, allowing them to offer attractive discounts and competitive prices.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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